David Scharfman, a Madison entrepreneur, founder, and CEO of “Just the Cheese” snacks based in Reeseville and Madison appeared on ABC’s Shark Tank this week.
The company makes shelf-stable crunchy cheese snacks and while it wasn’t able to secure investments from the sharks, Sharfman reported the company sold $300,000 in products in the 24 hours after the episode aired.
The company has also seen a spike in e-commerce demand as more customers are ordering the products on Amazon.
