La Crosse-based Kwik Trip will invest more than $151 million to expand its operations at multiple locations throughout Wisconsin, creating more than 500 jobs by 2027 and qualifying the retailer to earn an additional $15 million in performance-based Enterprise Zone tax incentives from the Wisconsin Economic Development Corp. (WEDC).
The newly-proposed capital investment would encompass further expansion of its dairy, commissary, and bakery facilities in La Crosse, the purchase and renovation of a commercial office building in Onalaska, and the construction of a new satellite distribution center.
This is the third time the state has invested in Kwik Trip’s growth in Wisconsin, raising the company’s eligibility for tax credits to a total of $41 million. Since the state and Kwik Trip entered into the Enterprise Zone agreement in 2017, the company has invested more than $325 million into its Wisconsin support center operations, created nearly 1,800 new eligible full-time jobs, and fostered mutually beneficial relationships with numerous Wisconsin supply chain partners. As a result of the growth at its La Crosse support center and the construction and acquisition of 168 new retail locations, Kwik Trip’s total eligible Wisconsin employee count has increased from 4,342 in 2017 to 12,442 in 2023, a total increase of 8,100 workers.
