Molson Coors is bringing back Keystone Ice, a lower-cost, higher-ABV brand, after five years on hiatus.
The brand was discontinued in favor of more premium beer brands, but Molson Coors is relaunching it in select markets to add variety to its portfolio.
According to Food Dive, the company hopes to boost its core brands like Keystone and Miller High Life.
Keystone apple flavor will also launch this summer, following the trend of fruit-flavored American lagers like Busch Light Apple.
