Associated Bank has chosen Jay Sodey, a 20-year leader of the Madison banking scene, to be its Madison market president beginning Jan. 1.
Sodey will lead the Engage Local initiative across 32 locations and with 370 colleagues. He will be in charge of initiatives that focus on sales growth, marketing strategies, community giving, volunteer engagement and cultural development.
The Engage Local initiative tasks colleagues with developing and aligning new charitable, volunteer and marketing and sales efforts in the market to foster bank growth alongside community needs.
“Our dedication to meaningful connections and tailored solutions continues to distinguish us in the Madison market, and I look forward to advancing strategies that empower colleagues and customers to succeed in this vibrant market,” Sodey said in a statement.
Sodey succeeds Dave Stein, former head of consumer and business banking. Stein previously announced his plan to retire at the end of 2025.
Sodey has 22 years of banking experience and joined Associated Bank in 2005.
Associated Banc-Corp has total assets of $44 billion and is the largest bank holding company based in Wisconsin.
