In Business Madison parent company Woodward Communications Inc. (WCI) on Tuesday announced two leadership appointments within its broadcast division, Woodward Community Media, aimed at strengthening its operations and market presence in northeast Wisconsin and Springfield, Illinois.
B.J. DeGroot has been promoted to market manager for Woodward Community Media’s northeast Wisconsin stations. DeGroot, who was brand manager for WHBY and The Score, will now manage all six radio brands in northeast Wisconsin: 105.7 WAPL, 95.9 KISS FM, WHBY, Razor 94.7 | 104.7, 104.3 The Fuse and 95.3 | 99.1 The Score.
Kelly Radandt in November 2024 was named director of broadcast, a newly created role within Woodward Community Media. The announcement followed the acquisitions of Neuhoff broadcast and Mid-West Family broadcast, both of which are based in Springfield and subsequently closed on April 1.
Radandt will now transition to oversee broadcast brands across both northeast Wisconsin and Springfield. Radandt previously served as general manager of Woodward Community Media in the Oshkosh, Appleton and Green Bay, markets.
DeGroot and Kevin O’Dea, market manager of Springfield, will both report to Radandt. DeGroot’s promotion and Radandt’s transition are effective July 1.
