Huge ticket sales boost Forward Madison’s women’s team ahead of inaugural season

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Forward Madison is launching a women’s soccer team in the USL W League in 2026 and is already selling more season tickets for the inaugural seven-game season at Breese Stevens Field than expected.

“It has been great to see the immediate support for women’s soccer in Madison,” Forward Madison FC and USL W League Madison COO Conor Caloia said. “We have more than 800 season ticket deposits already, and we don’t have a name or a logo, and we don’t kick a ball for six months.”

Madison’s pre-professional women’s team will launch its branding on Dec. 12 at The Sylvee at  25 South Livingston St. The team name and logo will be unveiled at the event.

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