Video game publisher Midwest Games in Green Bay is expanding its senior leadership and its operations into Europe.
“Europe is just the first step in our global growth,” Midwest Games founder Ben Kvalo said. “We know in order to serve our publishing partners, we need to be in multiple time zones with our unique skillsets. This allows us to be a co-pilot to our modern publishing approach. After all, there is a Midwest everywhere.”
The publishing-as-a-service model, where game developers can get as little or as much help in publishing a game in a myriad of publishing fields, is one exclusively provided in the video game space.
To further its goals, it has added industry veterans Adam Orth, Cisco Maldonado and Charlotte Cook. Each brings in a wealth of knowledge and experience, aimed to further Midwest Games’ ethos of “your co-pilot to modern publishing.”
Orth will serve as the chief operating officer, and has worked for Sony Music Entertainment, Sonay Santa Monica, Microsoft, Electronic Arts and LucasArts. He will focus on company operations, partnerships, business development and building Midwest Games’ network of publishing resources.
Maldonado and Cook will act as executive advisers, supporting key areas of business strategy. Maldonado brings experience as a publishing and franchise strategist, having held senior leadership roles at NetEase Games, Bandai Namco and DC Comics/Warner Bros.
Cook is a senior commercial leader in the global video games industry, known for building scalable publishing operations and driving disciplined growth strategies. She was the previous global commercial director at Team17.
Midwest Games is also broadening its international footprint, beginning in Europe. It will provide publishers with support across global territories, already establishing partnerships with groups like Chimera Entertainment and Mindscape, based in Germany and the Netherlands, respectively.
