Despite the U.S.-Iran war driving up costs, General Motors reported that buyers are still purchasing pricier vehicles.
CNBC reported the average cost of its vehicles purchased sits around $52,000. This is for the first quarter of 2026, and that average transaction is similar to the same time period in 2025.
According to Cox Automotive, the average transaction cost of a vehicle in March 2026 across the industry was $49,275.
