Forward Theater Co. nears $4M fundraising goal with Pleasant T. Rowland matching pledge

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Forward Theater Co. launched its Future Forward Endowment campaign with the goal of raising $4 million by the end of 2024, WMTV15 reports. The funds help cover performance production costs, which are funded roughly 50% by ticket sales.

The professional theater group, currently in residence at the Overture Center, is $300,000 away from its goal, and Pleasant T. Rowland, through the Madison Community Foundation, has pledged to match every dollar donated to the campaign. 

For additional information about Forward Theater or to provide a donation, click here.

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