Fitness manufacturers getting boost

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The companies, people and issues shaping business in Madison and the Capital Region.

Local manufacturers of in-home fitness gear are seeing a surge in sales amid multistate stay-at-home orders, according to a Wisconsin State Journalreport.

Fitchburg-based Saris Cycling and Waterloo-based Trek Bicycle are responding to increased demand as more people are turning to in-home fitness during the shutdown.

According to Adobe’s Digital Economy Index, orders for weights, stationary bikes, and treadmills were up 55 percent in March.

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