Fitness business announces Madison location opening early next year

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Emerging fitness franchise Discover Strength has announced the signing of its Madison location, situated at 515 Junction Ave. and on track to open at the beginning of 2024.

Founded in 2006, Discover Strength bridges the gap between exercise scientific literature and typical consumer practices. The brand’s 30-minute strength workouts are programmed twice per week and are supervised by exercise physiologists who have four-year degrees in exercise science and hold multiple certifications.

Discover Strength plans for continued expansion in the Madison area and is actively searching for entrepreneurs who are looking to positively impact their community.

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