Madison-headquartered Fetch, a full-funnel adtech platform for brands and “America’s Rewards App” for consumers, announced that the company secured a patent for its Dynamic Integrated Celebration Engine (DICE), a method of delivering rewards that leverage real-time consumer behavior through the use of a multitiered algorithm.
The DICE provides users with celebrations, or quick animations, when users complete actions within the app like scanning a receipt. Driven by AI, the DICE algorithm is nondeterministic and probabilistic, and is a way for Fetch to engage consumers while promoting user retention and exposure to Fetch’s brand partners within the app.
