Madison-based rewards app Fetch announced its first-ever retail media network (RMN) partnership with Albertsons Media Collective, the retail media arm of Albertsons Companies Inc., one of the largest food and drug retailers in the United States. This integration extends the reach of Albertsons Media Collective, expanding the grocer’s service model offerings to consumer packaged goods brands looking to drive retailer-specific sales.
The Fetch ecosystem, which, by the end of 2024, will capture $180 billion in transactions each year, leverages artificial intelligence and machine learning to allocate advertising dollars based on verified purchase data provided by consumers. With Fetch Points, consumers are incentivized to try products, add more to shopping carts, and maintain relationships with brands.
To learn more about Fetch and this partnership, click here.
