Soy, oat, almond, and other drinks that bill themselves as “milk” can keep using the name, according to draft federal rules released Wednesday, the Associated Press reported.
Food and Drug Administration officials issued guidance that says plant-based beverages don’t pretend to be from dairy animals — and that U.S. consumers aren’t confused by the difference.
Dairy producers for years have called for the FDA to crack down on plant-based drinks and other products that they say masquerade as animal-based foods and cloud the real meaning of “milk.”
Under the draft rules, the agency recommends that beverage makers label their products clearly by the plant source of the food, such as “soy milk” or “cashew milk.”
The rules also call for voluntary extra nutrition labels that note when the drinks have lower levels of nutrients than dairy milk, such as calcium, magnesium, or vitamin D. They would continue to allow labels that note when plant-based drinks have higher levels. Fortified soy milk is the only plant-based food included in the dairy category of U.S. dietary guidelines because of its nutrient levels.
The new guidelines are aimed at providing consumers clear nutrition information, FDA Commissioner Dr. Robert Califf said in a statement. The draft rules do not apply to nondairy products other than beverages, such as yogurt.
The National Milk Producers Federation, an industry trade group, applauded the call for extra nutrition information on drink labels, but said they rejected the FDA’s conclusion that plant-based drinks can be called milk because it’s a “common and usual name.”
Green Bay-based Edge Dairy Farmer Coop., one of the top cooperatives in the country based on milk volume, reacted similarly, releasing a statement that said the FDA’s proposal is a step toward more accurate dairy product labeling, but it is disappointed to see the FDA continue to allow the dairy term “milk” when labeling imitation products.
“Dairy farmers reinvest in the dairy brand through our checkoff dollars to provide research, marketing, and advertising the numerous health benefits of their dairy products,” said Edge President Brody Stapel. “Dairy farmers work tirelessly to provide safe, nutritious milk for Americans, and inferior products have capitalized off dairy’s good name for far too long.”
