Gov. Tony Evers and Wisconsin Department of Tourism Secretary Anne Sayers today kicked off National Travel and Tourism Week (NTTW), which runs from May 4 through May 10, with a statewide tour to highlight Wisconsin’s tourism economy and Evers’ 2025-27 Executive Budget investments supporting it.
This NTTW comes just weeks after the state hosted the 2025 NFL Draft in Green Bay that saw over 600,000 attendees from across the state, country and globe, with an expected economic impact of $94 million statewide.
To continue support for Wisconsin’s tourism industry, Evers’ 2025-27 Executive Budget makes several investments, including but not limited to:
-
Nearly $34 million for the Department of Tourism to continue promoting Wisconsin as a business, cultural, and recreational destination;
Advertisement -
More than $500,000 and several staff positions to make the Wisconsin Office of Outdoor Recreation, created by Evers in 2019, a permanent hub for our outdoor partners, brands and the industry;
-
$5.9 million to invest in the Wisconsin Arts Board and support nonprofit arts organizations;
-
$1 million to establish a new grant program to support Wisconsin’s rural creative economies; and
-
$10 million for incentives to bring more film productions, TV shows and creative endeavors to Wisconsin’s doorstep.
Advertisement
Click here to learn more.
