Elder care costs up, job fulfillment down

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The companies, people and issues shaping business in Madison and the Capital Region.

CNBC reports a dire picture for senior care: prices are rising much faster than inflation, and there is a labor gap for long-term care.

Specifically, the U.S. Bureau of Labor Statistics said the consumer price index rose 3% in September compared to the same time last year. Prices for nursing homes and senior care facilities grew more than 4% in the same time period.

As for jobs, Harvard Public Health estimates 4.6 million unfilled roles by 2032. McKnight’s Senior Living trade publication found the labor gap in the long-term care sector to be down over 7% since 2020, worse than any other health care sector.

Madison hosts a population of over 16% who are over 60. Some entrepreneurs are pushing for innovation in elder care as the population ages and more challenges arise.

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