Domino’s’ latest jingle says, “You can’t say ‘Domino’s’ without saying ‘mmm,” but it seems most diners are saying, “hmm.”
The pizza chain reported disappointing same-store sales in the U.S. forcing it to lower its full-year sales forecast.
According to CNBC, its stock fell 10% Monday morning.
Its sales were forecasted to increase 2.3%, but Domino’s only hit .09%.
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According to its CEO Russell Weiner, he expects other fast-food chains to report a similar sales situation and pointed to increased fuel prices as one reason for lower sales.
