The Wisconsin Department of Financial Institutions (DFI) announced that DFI Secretary Cheryll Olson-Collins appointed Kristie Pulvermacher to lead the agency’s Division of Corporate and Consumer Services as the division’s administrator. Pulvermacher began her appointment on Nov. 4, filling the vacancy left by DFI Deputy Secretary Craig Heilman, who held the position until being appointed deputy secretary in August 2024.
As the division administrator, Pulvermacher leads a staff of 19 employees and oversees the state’s central business registration filing system. Prior to her DFI appointment, Pulvermacher held several leadership positions in the areas of business development, marketing, and sales for a variety of businesses, nonprofits, and state and local governments. Most recently, she advised several companies and nonprofit organizations on communications, engagement, public outreach, and marketing effectiveness. Pulvermacher also led marketing and business development for Foxconn Health Technology Business Group in Madison and Milwaukee, and she directed business and investment attraction initiatives for the Wisconsin Economic Development Corp.
Earlier in her career, Pulvermacher worked for a medical and health care engineering and information technology firm, and a biopharmaceutical company in Madison. She holds a bachelor’s degree and a master’s degree from UW–Madison.
