DeWalt sponsors UW Badger sports

DeWalt, part of Stanley Black & Decker, announced it will make its college sports debut during the upcoming football season by sponsoring 25 programs across the United States, including the University of Wisconsin–Madison football program. The company will provide state-of-the-art heated and cooling sideline benches with its logo installed using DeWalt tools. Overall, the new partnership spans five conferences and 25 universities, including seven teams in the Big 10 conference. The nationwide DeWalt sponsorship was secured by Learfield, the schools’ athletics multimedia rightsholder, which partnered with Dragon Seats, the manufacturer of the sideline benches.