Dane County’s travel and tourism entity, Destination Madison, has launched Madison On Tap Craft Beverage Trail, a program to promote area beverage businesses. The free, mobile-friendly passport program allows visitors and locals to earn prizes by sampling products from over 30 local breweries, cideries, and distilleries. Users check into three locations to earn a Madison On Tap sticker, six locations for a Madison On Tap hat, and 12 locations to be entered into sweepstakes for an overnight Madison craft experience getaway. Destination Madison partnered with Bandwango, a travel technology company, to create the program.
Destination Madison creates craft beverage promotion
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