Custom golf club fitter opens in Madison

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The companies, people and issues shaping business in Madison and the Capital Region.

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. The location on Madison’s west side is the second in Wisconsin for the Illinois-based franchise. The company fits, sells, and builds custom golf clubs using brands such as Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, and Golf Pride. The roughly 3,000-square-foot Madison store features two indoor hitting bays with TrackMan launch monitors for analyzing performance, a SAM PuttLab system for trying out putters, and a build shop for repairing and assembling golf clubs by hand.

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