Sustainable womenswear brand Reformation opened its 66th retail location at Hilldale Shopping Center at 726 N. Midvale Blvd. on Tuesday, May 5.
This is the brand’s first store in Wisconsin and only its fifth location in the Midwest.
Reformation Madison sells dresses, separates, denim, outerwear, shoes, bags and more.
The store uses renewable energy by purchasing renewable energy credits to offset its electricity use.
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The store also allows customers to recycle Reformation clothing for store credit on future purchases.
