Shrinking room tax proceeds for tourism marketing due to COVID-19 has caused an already shrinking marketing budget for the promotion of Monona Terrace and Overture Center to be further reduced, according to a report from the Wisconsin State Journal.
Under the 2021 budget, Destination Madison will receive $3.75 for marketing, compared with $4.7 million in 2019. Monona Terrace will get $3.75 million, compared with $4.8 million in 2020, and Overture Center will receive $1.5 million compared with $2 million in 2020.
