Marketing & Media

Is your website working? Avoid these basic marketing mistakes

If there ever was a keeping up with the Joneses moment in...

Sales guru Chuck West: Salespeople should take a cue from Harley-Davidson

If you’re a pragmatic consumer looking to purchase one of two comparable...

IB wins prestigious Eddie Award for video series

In Business magazine has won the Folio: magazine Eddie Award for Best...

Discover your top priorities to forge a path to success

From the pages of In Business magazine. In October, I was privileged to speak...

2014 Executive Choice Awards

First Business Bank; Lindsay, Stone & Briggs; J.H. Findorff & Son; and...

A fruitful lesson: Wisdom from the Warrens Cranberry Fest

From the pages of In Business magazine. For the past three years I have...

Ditch the elevator pitch: Jim Signorelli on perfecting your personal brand

Jim Signorelli is not a big fan of the elevator speech. It...

Fine Print: Direct mail marketing is far from a dead letter

When Scott Andersen opened Artisan Dental with his wife, Dr. Nicole Andersen,...

Tweedee helping businesses tell more captivating tales

The following is the first in a series of stories on the...

How to make your business a social media superstar

The number of outlets available to marketers these days is staggering, and...