Marketing & Media

2015 IB Expo Preview

From the pages of In Business magazine. The adage, “it’s a marathon, not a...

Think you’re not in sales? Think again

From the pages of In Business magazine. What comes to mind when you think...

Shoutlet sold to former competitor

Madison-based Shoutlet, which assists large companies with establishing their online social media...

What a weak personal brand might be saying about you

From the pages of In Business magazine. For the past few months, I have...

50 Cent to visit Sun Prairie to sell vodka

Rapper 50 Cent, in the news recently for legal and financial troubles,...

Great Big Pictures bought by Fla. company

Great Big Pictures, a Madison graphics producer, has been acquired by GSP...

Adam Jacobson, Sunseed Research LLC

1. What are the most challenging and rewarding aspects of your job...

10 top prospecting and sales tools

The world of sales looks very different than it once did. No...

Betsy Lundgren, Madison Region Economic Partnership

1. What are the most challenging and rewarding aspects of your job...

Is Facebook still relevant for small businesses? Advice from AmFam’s social media guru

It’s not every day that you hear a social media maven tell...