Beginning with the football season home opener on Friday, Aug. 30, Wisconsin Athletics will begin selling alcoholic beverages in the general seating areas at Camp Randall Stadium, according to a recent press release. Offerings will include beer, wine, and prepackaged alcoholic products such as hard seltzers. Sales will also begin at the UW Field House, home to the Badger women’s volleyball and men’s wrestling teams.
With the change, UW–Madison will become the 16th school in the Big Ten to sell alcohol in its football stadium’s general seating area.
As at the Kohl Center and LaBahn Arena, which both began selling alcohol in 2023, fans at Camp Randall will be limited to purchasing only two drinks at a time per person. The UW Police Department will provide increased on-site presence, and fans will continue to have access to a text line to report any problems they may encounter. Additionally, ID policy at Camp Randall and the Field House will mirror that at the Kohl Center and LaBahn Arena: Anyone who appears under the age of 40 will need to show ID, which will be verified by an electronic scanner.
A portion of the revenue from alcohol sales will provide financial support for existing and future campus-led efforts to promote student wellness and to encourage responsible behavior around the use of alcohol, such as offering alcohol-free programming for students and supporting students experiencing challenges related to high-risk behaviors.
