BrightStar Wisconsin Foundation Inc. has invested in Madison-based Optical X Inc., joining lead investor HealthX Ventures to support the company’s retail management system for optometry practices, according to a press release.
Optical X’s platform integrates with electronic health record systems, improving efficiency for independent optometrists while helping them compete with big-box retailers and online sellers.
The company also pairs its software with its flagship eyewear brand, twelve84, offering independent optometrists affordable premium glasses and expanded inventory options.
For more information, visit optical-x.com.
