Craft beer bar and restaurant Bierock is hosting the eighth edition of its annual Puppy Bowl Watch Party to benefit the Dane County Humane Society on Feb. 8.
Bierock will donate 10% of its sales for the day to DCHS beginning at noon.
The 22nd annual Puppy Bowl on Animal Planet will be shown on Bierock’s big projection screen TV.
The pre-game show lasts from 12 to 1 p.m. with the Puppy Bowl taking place from 1-4 p.m.
Bierock, located at 2911 N Sherman Ave., will also show the Super Bowl.
“That’s where Bierock sets itself apart,” the restaurant said in a statement. “You could go to any sports bar in America to watch the Super Bowl. Where else could you go to watch the Puppy Bowl but at Bierock?”
Dessert special “The Pippen,” a blueberry pie named after a dog and friend of Bierock will be available.
Other dog-themed treats include cocktails like Greyhounds and Salty Dogs using Tito’s, the “vodka for dog people,” and a keg of New Glarus’s Tailwagger Amber Ale beer. For every pint sold, New Glarus Brewing Co. will match $1 to the humane society.
