BetterLife announced Monday its partnership with Sons of Norway, a community-based organization founded in 1895, pending regulatory approval.
If approved, the Sons of Norway members and lodges will integrate with BetterLife, allowing it to serve more than 400 communities nationwide.
“For more than 130 years, Sons of Norway has built a culture of service, belonging and community—values that closely reflect and reinforce our mission at BetterLife,” Chris Campbell, CEO of BetterLife, said in a statement. “It is our vision to extend our service to many more communities, and this partnership is a meaningful step in our long-term commitment to fulfill our mission of promoting member well-being and deepening community involvement.”
Sons of Norway will join BetterLife as one of its community organizations and continue to operate under its own name and brand.
BetterLife will provide financial strength, operational support and long‑term stability.
The transaction is expected to close later this summer.
