In 2023, phishing scam reports to the BBB Scam Tracker nearly doubled, reaching a record high. Scammers appear to be adopting new technology and leaning on text message-based scams.
Since 2021, reports to Better Business Bureau (BBB) show that scammers use phishing tactics in nearly every type of scam, including government impersonation, tech support, and cryptocurrency fraud. In more recent reports, they are increasingly turning to SMS-based versions of these scams, sending messages meant to trick the public into clicking on links that prompt them to share personal information or download malicious software.
A recent BBB study examined patterns of scammer reports, reviewed the amount of money lost, and shared stories from those caught up in the scams to help the public avoid them.
Key findings included:
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Scam Tracker reports totaled over 9,000 in 2023, nearly double the previous year and a record high;
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Reports in 2024 indicate another record year is likely incoming;
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Phishing, despite being one of the oldest and most well-known scam techniques, continues to be successful because of its adaptability to various forms of communication;
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Phishing scams target both individuals and businesses, with business losses totaling in the billions over the last three years, according to the Federal Bureau of Investigation and supported by BBB Scam Tracker reports; and
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Because phishing techniques change so often, it can be hard for the public and authorities to keep up with the ever-changing defenses needed.
Reports to the BBB from 2021–2023 include:
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Phishing (email) — 8,346;
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Vishing (call and voicemail) — 7,416;
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Smishing (SMS) — 3,486;
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Pharming (malicious links) — 315; and
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Business email compromise — 200.
