Spencer X. Smith

Facebook is spending $25M to show you live baseball — here’s why

On April 11 of this year, I turned on the Milwaukee Brewers...

Want your employees to share your company’s social media posts? You must do this first

LinkedIn is often credited with coining the term “employee advocacy” as the...

4 social media lessons from Donald Driver and speaking at the NYSE

I was fortunate enough to run into Green Bay Packer legend Donald...

The one secret you need to know to get great customer reviews

When is your customer’s enthusiasm the highest? After a great experience, right?...

Do-It-Once method: The easiest way to streamline your digital communications

Do you ever feel like you’ve written the same email response twice?...

5 ways to maximize your results when business is slow

In many of our businesses, August is a slow month. People take...

These 5 lessons will make you rethink how you use LinkedIn

If you’re interested in using social media to engage with your customers,...

Dig through your customers’ garbage to learn about them. Or, try this instead

Imagine someone walking down the street wearing a T-shirt for your favorite...

Your website needs to feel like a coffee shop. Here’s why.

Think about your favorite place to meet a friend or business associate...

Leveling up to 6-star service through social media

“It’s better to have 100 fans that love you than 1 million...