Arise and Aspirus form new health insurance company

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Madison-based WPS Health Solutions and Aspirus, based in Wausau, are creating a new health insurance company in north-central Wisconsin.

Starting later this year, Aspirus Arise Health Plan of Wisconsin will begin marketing individual marketplace, small group, large group, and self-funded plans in 16 counties in north-central Wisconsin for 2017 effective dates, pending approval from the Wisconsin Office of the Commissioner of Insurance and other appropriate regulatory agencies.

Aspirus is a non-profit health system with more than 7,000 employees and includes four hospitals in Michigan and four hospitals in Wisconsin, 50 clinics, home health and hospice care, pharmacies, critical care and helicopter transport, medical goods, nursing homes, and Aspirus Network providers.

Arise Health Plan is part of the family of brands of WPS Health Solutions. Arise offers comprehensive and affordable health plan options and personalized service to businesses and individuals.

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For 2016, Arise Health Plan will continue to offer cobranded Aspirus Arise individual and small-group health plans both on and off the Federally Facilitated Marketplace.

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