Applications for new businesses increasing since COVID-19

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The companies, people and issues shaping business in Madison and the Capital Region.

The U.S. has averaged more than 400,000 monthly applications for new businesses since the pandemic began in early 2020, according to U.S. Census data in a Madison.com report. In comparison, the highest single month for new business applications from 2004 until the start of the pandemic saw around 309,000 applications.

Government stimulus, low-interest rates, and fast-rising values for homes, stocks, and other assets through 2020 and 2021 have given more people access to the financial resources needed to start businesses. Additionally, record-high numbers of workers left jobs in search of better economic opportunities and many of these former employees started new businesses.

State and local policymakers will also say that business-friendly policies in their jurisdictions help motivate business creation, and to prove their point, the concentration of new business applications varies by geography.

Digital Partners