Wisconsin-based Advocate MD, a multi-location direct primary care practice, has partnered with KerixHealth, a direct primary care platform.
Advocate MD runs a membership-based model and touts that it gives patients longer times with physicians. It has offices in Madison and Janesville.
KerixHealth’s goal is to make physician-led primary care more accessible across the country.
Wisconsin joins Kansas, Virginia and Texas as new markets for KerixHealth in 2025, complementing its established presence in Colorado and Illinois.
“From the beginning, my vision for AdvocateMD has been to make high-quality, relationship-based primary care available to more people,” Dr. Nicole Hemkes, founder of Advocate MD, said in a statement. “That’s hard to do by yourself, and partnering with KerixHealth brings a team of talented, like-minded people who share our mission and are ready to help us grow. Together, we can stay true to our physician-led roots while reaching more patients and communities across Wisconsin.”
Dr. Hemkes will continue to serve in her role as medical director.
