Adams Outdoor Advertising announced on May 15 that it chose JustDane as a 2026 recipient of the Adams Collaborate Public Service Advertising Program.
The initiative provides a local nonprofit with professionally designed outdoor advertising campaigns at no cost.
JustDane’s yearlong campaign is now live across Adams Outdoor billboards throughout the Madison area.
The campaign includes a mix of two billboards, six posters and digital inventory across Madison. They are valued at about $250,000.
JustDane provides prison reentry services, support programs for children with incarcerated parents, and jail and prison in-reach initiatives. They also educate the community on challenges people who were incarcerated face when reentering public life.
“Adams Collaborate Program is creating meaningful impact for local nonprofits by giving organizations the visibility needed to reach more people, build stronger community connections and expand awareness of critical services,” Kathy Eckenrod, development director at JustDane, said in a statement.
“For JustDane, this opportunity is truly transformational. Increased awareness means more individuals and families can access the programs, resources and support systems that empower them to overcome obstacles and move toward success.”
