Hilldale will welcome four new businesses, including Warby Parker, Jaxen Grey, Sephora, and Sweetgreen, in the coming months as part of its 40,000-square-foot expansion in the former AMC Theater space. The collection of openings will commence with Warby Parker in late 2024; additional brands will follow in 2025.
Sephora offers a selection of makeup, skincare, hair products, fragrances, and more; Sweetgreen is a fast-casual restaurant specializing in fresh salads, bowls, and protein plates; and Jaxen Grey offers contemporary men’s apparel and accessories, and this will be its first Wisconsin location.
Eyewear brand Warby Parker will relocate to Hilldale from its current State Street location. In addition, the location will offer in-store eye exams.
