$150 million development proposed for Oscar Mayer area

With the city’s plan for the area complete, Lincoln Avenue Capital of Santa Monica, California is proposing a $150 million housing project for the area around the former Oscar Mayer plant on Madison’s north side, according to a report from the Wisconsin State Journal. Lincoln Avenue Capital envisions 550 units in two, six-story buildings. One building would hold 250 apartments for seniors and the other would hold 300 units for families. Both buildings would be built on the former Hartmeyer property near a large natural area with wetlands, trees, and open space. City staff and neighborhood groups disagree over where new roads should be built to access the area. The project aligns with the Oscar Mayer Special Area Plan adopted in 2020.