Piggly Wiggly is helping UW Badger and Marquette Golden Eagle fans turn their athletic rivalry into a charitable endeavor with its “Feeding the Rivalry” campaign to help Wisconsin families and individuals facing hunger.
Through Dec. 5, shoppers can participate in three ways:
- Round up at the register: Round up total grocery purchases to the nearest dollar at any Wisconsin Piggly Wiggly checkout which casts a vote by assigning the donation to either Wisconsin or Marquette.
- Purchase team reusable bags: Buy an exclusive red (Badgers) or blue (Golden Eagles) Feeding the Rivalry reusable shopping bag at checkout to boost your team’s total.
- Donate online: Visit the Hunger Task Force webpage to make direct donations credited to either team.
The winning school will be crowned Dec. 5 during the Marquette-Wisconsin men’s basketball game at the Fiserv Forum in Milwaukee, where Piggly Wiggly will present the campaign’s donation alongside its mascot, Mr. Pig.
