Toyota is expected to report a nearly 1% increase in U.S. sales through the first half of 2026 to 1.25 million vehicles, according to a new forecast by Cox Automotive, as reported by CNBC.
On the other end of the spectrum, General Motors, which leads the U.S. auto maker industry in sales, is projected to see a decline of 7.2%.
One possible reason is Toyota’s focus on hybrid vehicles. GM has focused on all-electric vehicles, which saw a low rate of adoption from customers.
“At these rates, and what we’re seeing right now in the selling rates, GM may be looking over their shoulder here when we get to the year’s end, that Toyota could potentially overtake them as the top selling manufacturer here in the U.S. market,” Charlie Chesbrough, senior economist and senior director of industry insights at Cox Automotive, said during a media event.
