Woodland Tools Co. SNAPSHOT
| Industry | Consumer packaged goods/hardware |
| Revenue | >$10 million |
| Revenue sources | Gardening tools |
| Staff size | 30 |
| Year of origin | 2020 |
| Location/headquarters | Madison |
| Business classification |
S-Corp. |
Keegan Nesvacil’s tool box at home is still filled with his late grandfather’s tools — the kind he said used to be “built differently” and were meant to last the user’s life, or longer.
A shared dream to revive that era led Nesvacil and Mike Kollman to co-found Woodland Tools Co. in 2020, stocking hardware stores’ shelves with gardening tools like tree pruners and hedge shears that Nesvacil said are “made for the hand, but also made to hand down” to sons, daughters and grandchildren.
Over the past six years, the Madison company has grown quickly. Woodland launched sales in 2022, saw its sales volume triple in 2025 over 2024 and has expanded its North American footprint to include 20 retail partners across the United States and Canada.
Nesvacil, who in November became company president, said that, with prices in the tool space increasing in recent years, some consumers are opting for cheaper products that inadvertently become seasonal and need replacement from year to year.
“We’re really kind of going the other direction for Woodland,” he said. “Mike (Kollman) grew up on a farm, working with tools that seem to live beyond generations — his dad’s, his grandpa’s. … We’re hoping to reinstitute that into the products that we’re bringing to market.”
The company is also adding to its staff of 30, the vast majority of whom are based in Madison. Nesvacil said he sees a promising future in the city where his family has been for five generations.
Woodland Tools is designing “better products, more durable products,” he said, “and being a part of this community, we’re excited to add jobs and employ people here locally.
“It’s a great opportunity as we are growing to get some phenomenal talent here. We’re very dedicated (to) growing our presence in Madison.”
In the last six months, Woodland grew its team by 80%.
Woodland is privately owned, and Nesvacil and Kollman bootstrapped the enterprise. Nesvacil said the key has been steady growth and a focus on careful product design.
“(There were) many iterations, 3D prints, prototypes,” he said. “Everything that we do is designed here, very much designed for the North American market, and … our engineering team — our biggest team — is what’s really driving our innovation and our performance.”
Woodland’s gardening tools are designed in the U.S. and manufactured by its global partners overseas. The tools are sold at well-known retailers like Home Depot, Lowe’s, Menards, Ace Hardware and True Value.
While the company has competition from other well-established brands such as Fiskars (a global business with a large presence in Middleton), Nesvacil said Woodland products’ quality and tailoring for American consumers set them apart.
“We engineer Woodland Tools to set a new industry standard for performance and durability, focusing on how people actually work here in the U.S. rather than importing designs built for foreign markets,” he said in a statement. “Our goal is simple: to create high-performance tools meant to earn their keep in your garage until it’s time to move into your children’s. We back that legacy with our Guaranteed Forever promise.”
Woodland now sells its tools at over 6,500 U.S. storefronts.
“We work with some of the biggest retailers in the country,” said Nesvacil. “Maybe (growth) was a little slower than we would have wanted, but … from a footprint perspective, Woodland is really starting to blossom and to be found in virtually every state.”
He attributed Woodland’s recent strides to his team’s dedication as well as the company’s diverse array of products and broad customer base. Those customers encompass hobby gardeners, community gardeners and users in property rehabilitation all the way up to master gardeners.
Nesvacil said Woodland’s new Pro series, set to launch this year, will target “true enthusiasts” at orchards, vineyards and more.
“We’re really spanning a broad spectrum at every single price point,” he said.
While Nesvacil declined to share the company’s exact revenue, he said Woodland is “well into the eight figures” and that he expects strong growth in 2026.
“Seeing Woodland products get on the shelves of retailers, being out there for customers to have a better experience, that’s been really rewarding, and also adding jobs here in Madison. … Being able to take care of my work family and my home family has been a great thing.”
As the company scales up its own operations, Woodland is also turning an eye toward the communities in which its products are taking root.
“We give 1% of our top-line sales (not our profits, our top-line sales) … back toward environmental initiatives across the U.S,” said Nesvacil, who recently joined the board of the Madison Parks Foundation, a nonprofit supporting Madison Parks, to which Woodland donates.
He said Madison Parks has been a “great partner,” and for Stephanie Franklin, president and executive director of the Madison Parks Foundation, the feeling is mutual.
“There’s something special about a local company like Woodland Tools supporting local parks,” said Franklin in a statement. “They understand that investing in Madison’s green spaces means investing in their own community — the neighbors, families and employees who use these parks every day. They’re building community here.
“We’re especially pleased to also have the support of Woodland Tools President, Keegan Nesvacil, as a board member of the Madison Parks Foundation. That kind of deep, local commitment — both corporate giving and personal leadership — is what transforms public spaces into places … everyone enjoys.”
Going forward, Nesvacil said the company’s goals center on growing sales and revenue and creating innovative, lasting tools for hobbyists and professionals alike.
“Our tools really make for a better consumer experience,” he said. “We want to try to make the work a little less work for you.”
Woodland Tools Co.
