Two Ferns Native Nursery is run by Athena Salzer, a former land manager who saw a business opportunity to provide native plant species to Madison consumers.
The company sells thousands of plants to area homeowners each year.
Salzer operates Two Ferns, founded six years ago, from a hoop house on the same property as her home.
While she would eventually like to expand to a commercial location with a climate-controlled greenhouse, regular operating hours and a staff of full-time employees, the business has already hit big milestones, like tripling its yearly revenue since 2020.
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And for Salzer, the biggest win is getting more native plants into the hands and yards of Madisonians.
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