According to a new economic and fiscal analysis by the University of Wisconsin-Whitewater Fiscal and Economic Research Center, the Overture Center for the Arts will contribute $66.9 million to the Madison economy during the 2025-2026 season.
This represents a 94% increase from the 2021-2022 season, which contributed $34.48 million. Of the $66.9 million, $18.9 million went to local restaurants and businesses.
The report also revealed that the Overture Center attracts over 500,000 guests annually, supports over 400 local jobs and creates $3.59 million in state and county tax revenue.
“Overture Center is one of the key anchors of Downtown Madison’s vibrancy and appeal, drawing residents, workers and visitors together through arts, culture and community,” said Jason Ilstrup, president of Downtown Madison Inc., in a statement. “Its performances, events and everyday activity generate massive economic strength for downtown businesses while helping make Madison a more dynamic and welcoming place to live, work and visit.”
