Lavazza is bringing espresso to the U.S. in a new, more sustainable way.
While Keurig Dr Pepper and its single-serve plastic K-cups have a grip on the single-serve coffee market, Lavazza’s entry is more in line with smaller coffee shops in that it doesn’t contain plastic, CNBC reported.
Or any packaging, really.
The Tablì coffee machine uses coffee tablets made of compressed ground coffee. There isn’t any kind of coating or packaging.
The new coffee brewing system was launched last year in Italy. When it launches this year in the U.S., five varieties of coffee tabs will be available, including espresso, double espresso, decaf espresso, super crema and lungo (an Italian long shot of espresso made with more hot water).
Keurig has half of the U.S. market share under its command when it comes to instant coffee. Nespresso, its biggest competitor, holds about 7%.
Lavazza also sells K-cups for Keurig machines and said its new product will not be a direct competitor.
