Harley-Davidson’s third-quarter net income crashed from $377 million in 2025 to $43 million this year, with its electric motorcycle brand reportedly in financial trouble, according to a report in the Milwaukee Journal Sentinel.
Despite the decline in profit, the Milwaukee-based company’s quarterly sales grew 9% in North America and 5% globally, but it has removed future guidance for LiveWire.
According to a separate report in the Journal-Sentinel, LiveWire said on Oct. 29 that while its revenue increased to $7.9 million in the third quarter, the division still had a net loss of $18.6 million.
The company is reportedly considering adjustments to its product portfolio.
