More than 350 people turned out May 23 at the Madison Marriott West to hear insights from marketing expert John Moore, formerly of Starbucks and Whole Foods Market, on how companies can grow bigger by acting smaller. Moore broke down the branding ideas and ideals that fueled Starbucks’ dramatic growth, and he explained why small businesses need to look bigger and big businesses need to act smaller in order to achieve the “grande growth” that Starbucks has experienced. The event was presented by WPS Health Solutions. For information on getting your event featured in the IB Gallery, email jason@ibmadison.com.)
Grande Growth
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