Wisconsin’s military veterans will receive free groceries on Veterans Day on Wednesday, Nov. 11, at the state’s 42 Festival Foods locations, the grocery retailer announced.
Veterans and active-duty military members will receive up to 17 free grocery items — a $60 value — with a qualifying $20 purchase while supplies last.
Festival Foods said the program was first launched in 2018 to celebrate and honor veterans and their military service.
“What began nearly a decade ago as a small gesture has grown into a statewide tradition supported by over a dozen brand partners who helped establish the annual tradition,” Travis Tiedt, a merchandise buyer for Festival Foods, said in a press release.
“We are honored to welcome veterans and active-duty service members into our stores each November to show our appreciation for their dedication and sacrifice.”
The 2026 lineup of free items includes pizza, soft drinks, Russet potatoes, coffee and more.
Veterans can redeem the offer in-store on Nov. 11 by showing a valid military ID at checkout with their minimum $20 purchase.
For more information, visit the Festival Foods website.
