You need your marketing materials to speak to your audience in your language — showing your brand in its best light, securing engagement in your audience, and optimizing their retention of your message. TruScribe’s whiteboard videos, made through collaboration at every step of the process, ensures your marketing communications send exactly the message you need to your target audience.
Ask Brendan Baxter of Kayser Automotive Group, a Madison business that has partnered with TruScribe for two successful videos. “TruScribe was able to concisely illustrate our philosophy on the guest experience and how that differentiates our company in an environment where everyone can compete on price,” Brendan wrote of our partnership.
Whether you’ve got your script ready or you’d rather work together with our copywriters to fine-tune your message, your TruScribe artist will design just the right imagery to simply and straightforwardly support your language. When Brendan mentions conciseness, he’s referring to exactly the kind of drawings our artists specialize in: easily comprehensible, engaging, and never overwhelming.
Your message is everything in a TruScribe video, and it’s not just the visuals that support it. Record your own voiceover or engage TruScribe to locate just the right voice for your video, and your narration will sound exactly the way you want your audience to hear it. That’s because collaboration doesn’t stop at the scripting phase, or with your approval of the drawings. You’ll be in the booth with your chosen voice talent, directing your session alongside your producer to ensure you get precisely the takes you need.
With your audio approved and filmed drawings in hand, you’ll see your screening and get your first look at the marketing material that will, as Brendan put it, “truly differentiate you from the competition.” TruScribe whiteboard video is a style and a method that most people haven’t seen before, and it’s guaranteed to be an enjoyable and memorable experience for your target audience.
How can you be sure that your message is as engaging as possible, and easily retained, with your TruScribe video? Simple: we employ Scribology, which are content-creation guidelines that inform every aspect of your project. The principles of Scribology come from neuroscience and research into the brain’s perceptual and processing patterns.
For example, the human hand that draws your visuals onscreen during your video isn’t just there out of necessity. We’ve learned that the brain trains the eye on motion and will follow your artist’s hand as a sort of a guide around each frame.
TruScribe’s principled, collaborative content creation leads us to hear feedback like the following from Addie Peper, cultivator of connection at Envision IT LLC in Madison: “The TruScribe team was able to create a memorable video harmonizing the complexity and importance of IT security with storytelling. We enjoyed the collaborative process and are excited for our next video!”
When your message is crafted with the TruScribe visual storytelling method, you’ll experience the same level of audience engagement and retention rates enjoyed by clients like Addie and Brendan!
TruScribe whiteboard video for marketing: Engaging, lasting, and impactful marketing content.
CONTACT:
Andrew J. Herkert, M.A.
Co-Founder, Vice President
(608) 906-2498
