As the COVID-19 pandemic continues to impact lives and livelihoods, buying local is more critical than ever this holiday season. To promote local small businesses, Destination Madison has announced the kickoff of a new “Shop Madison” campaign and pledge.
The campaign, launched in collaboration with a number of local business groups and associations, urges Dane County residents to pledge to support at least 10 local businesses by Dec. 31, 2020.
Residents can offer support in a variety of ways:
- Through carryout or dine-in at a local restaurant;
- Buying gifts from one of the many local shops and boutiques in Greater Madison;
- Booking a night at a hotel for a quick getaway;
- Donating to a local nonprofit; or
- Sharing love and messages to local businesses on social media.
Businesses, nonprofits, and business associations can access a free #ShopMadison toolkit to promote buying local to their audiences.
Consumers can take the “Shop Madison” pledge here. Follow @visitmadison on Facebook and Instagram to discover curated, local gift ideas this holiday season.
“When you make a purchase from a local business, you are supporting your neighbors and your community,” says Deb Archer, president and CEO of Destination Madison. “Shopping local keeps money in Dane County, which helps preserve the vibrant and diverse quality of life we enjoy here.”
