The Greater Madison Convention & Visitors Bureau (GMCVB) hosted more than 100 attendees at its Convention Connection event Wednesday, March 22. The event highlighted ways businesses can create exceptional visitor experiences. The featured speaker, Billy Rodgers with the Reebok CrossFit Games, provided insights on how businesses can engage with the thousands of athletes, volunteers, and spectators who will attend the Reebok CrossFit Games in Greater Madison this August. The Madison Area Sports Commission (MASC) secured this event, which will bring $7.2 million in visitor spending to our community. (For information on getting your event featured in the IB Gallery, email jason@ibmadison.com.)
Convention Connection
Get Our Email Newsletter
The companies, people and issues shaping business in Madison and the Capital Region.
