Marketing & Media

From cover capers to connections

From the pages of In Business magazine. Historians looking for a way to explain...

IBMadison.com’s most-read stories of 2016

A little thing known as the 2016 presidential election may have dominated...

Rayovac sued by the bunny company

Claiming similar packaging will confuse consumers, Energizer Brands has sued Middleton-based Spectrum...

Latino Chamber opens startup center

The Latino Chamber of Commerce of Dane County announced the opening of...

Producing your own videos

From the pages of In Business magazine. The power of video and other visual...

Trade venture headed to China

The Wisconsin Economic Development Corp. (WEDC) invites representatives from Wisconsin companies to...

Women of Industry: Jenni Collins is a fundraising force

Jenni Collins has many admirers, and to a person they consider her...

Publicly commissioned art overflows with value

Madison’s newest art installation has already garnered headlines, but the economic ripple...

The mindset of millionaires

From the pages of In Business magazine. This column was written at Austin Bergstrom...

Area publisher sold

Kinetic Publishing Services, an editorial and composition business in Madison, was purchased...